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Vol. 39, No. 5, 2025

19 Articles

Channel operation strategies for the duty-free retailer under “mail delivery” policy

HE Yi; HUANG Peng; XU Qingyun

Pricing and quality decisions of new energy vehicles considering consumption power under the differentiated market positioning mechanism

ZHANG Cuihua; LI Zhitang; LYU Ruxia; MA Shijie

Can standard integration improve the industry green output

PING Liang; CHEN Yanying; WU Long

Social trust and the rent-seeking behavior of enterprises

LIU Xiaoyuan; YU Yanzhou; PANG Shoulin

Research on dynamic pricing of online products based on online reviews and anchoring effect

LIU Xuwang; LIU Yanyang; QI Wei; LUO Xinggang

A three-way evolutionary game analysis of new energy vehicle market recall under the perspective of information asymmetry

HONG Yaoyao; WEI Jiuchang; TIAN Jingjing

The effects of implementing BOPS cooperation on advertising competition and pricing strategies under omnichannel environment

HU Jiao; LI Li; HE Xiang; YANG Wensheng

Personalized pricing and platform sales mode selection under data empowerment

JIANG Zhongzhong; ZHAO Jinlong; JIA Chuanyun

Differential game study on strategies of low-carbon closed-loop supply chain altruistic information and government subsidy

ZHANG Ziyuan; YU Liying

Research on online review helpfulness based on ELM theory and particle swarm optimization algorithm

SUN Qiao; WU Feng

Dependency analysis of industrial interconnection platform and manufacturing players in the context of digital transformation

XING Qingsong; WU Peng; DENG Fumin

Exploring enterprise social media fatigue from cognitive load and technostress perspectives: Results from the multigroup comparison experiment

WANG Xizi; DU Jialin; HU Guangwei

Two-way FDI technology spillover synergy and regional ambidextrous green technology innovation: Three interaction effects based on informal environmental regulation and digitalization level

XIE Xuemei; NI Shuyang

Building consumer loyalty to social e-commerce platforms: A re-understanding of trust and satisfaction

ZHU Guoqi; QIAN Dong; LI Wenwen; WANG Shusen

Dual institutional pressure, green innovation and enterprise environmental performance: The moderating role of environmental ethics

ZENG Ping; XIAO Jing; LI Dongwei; YAN Huafei

How “pursuing green” facilitates organizations “turning green”?Investigating the influence of corporate environmental responsibility on employee green behavior from a sensemaking perspective

ZHANG Yun; ZHANG Zhe; JIA Ming

The impact of news media on trading behavior in the Chinese corporate bond market

DU Zijia; WU Wenfeng; CHEN Baoyi

The impact mechanism of the dynamic of playfulness on organizational creativity in science and technology innovation enterprises: A life cycle perspective

ZHANG Zhifei; LUO Jinlian; LI Shuwen

Egoism vs. altruism? User regulatory focus and online referral reward allocation preference

JIN Huijie; LU Shouwang; WANG Kanliang